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The cross-channel rail industry currently suffers from under-utilization of expensive infrastructure, financial losses and conflicting contractual relationships. In particular the high level of access charges paid by rail companies for the use of the channel tunnel is holding back traffic growth. Eurotunnel’s current financial structure leaves it with no scope to reduce these charges unilaterally.
Eurotunnel has conducted a detailed analysis of the industry for over a year in order to identify solutions for the complex issues underlying the industry’s difficulties. The key elements of any solution must include the alignment of the interests of the cross-channel operators and clear incentives to increase traffic through the tunnel, within a stable financial structure.
Eurotunnel is proposing to significantly reduce access rates for train operators in a manner which will align the incentives of the cross channel operators and reduce their costs. Lower tunnel access rates will also considerably increase the size of the economically viable cross channel rail freight market. The reduced access rates should therefore be partly compensated for by increased traffic.
Read the full text at Channel Tunnel Cost-Benefit Analysis
For public sector projects, one of the key elements is the selection process. Governments usually have huge databases filled with different types of projects aimed to tackle the needs of a particular sector of the population. Therefore, decision makers have a huge responsibility when assigning valuable and limited resources to a particular project. A very important issue that has to be taken into consideration when selecting a project is the real needs and expectations that the target population might have. Most of the time, projects are selected at a higher level that rarely involves the participation of the people that at the end will be receive the benefits or disadvantages of the project.
This paper attempts to analyze and determine how Analytical Hierarchy Processes (AHP) can be applied to project selection in the public sector. The proper implementation of a decision making tool that quantifies, evaluates and gives an accurate view of the real population needs to be fulfilled, would constitute a powerful instrument in terms of the real benefit perceived and the investment made.
Read the full text at Analytic Hierarchy Process in Public Sector Projects Selection
Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. And in fact, marketing had been presented as both a science and an art, which can help to sell products and services.
It appears that project management and marketing management, have a very close relationship and use very similar tools. These tools and techniques were adapted to their businesses in the same period of time, the late 50s, and it seems interesting to compare each type of management, and ways to improve each.
This work attempts to show the role of project management in marketing management, and what the interactions between them are. In order to show this relationship, the paper will highlight the points of view of project and marketing management, what the common ideas are, and finally the differences between these two types of management.
Read the full text at Comparison between Marketing Management and Project Management
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