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Student Papers - September 2006
Please note that these papers were written for educational purposes, not necessarily for publication. They may not comply with pmforum.org’s normal standards for format and grammar. However, they have been judged by both the instructor and pmforum.org as containing accurate and useful information of interest to others, and therefore worthy of publication.
How Project Management is Applied to Marketing Through Control and Monitoring of the Evolution of New Products in the Food Retail Distribution Sector
Retail distribution is a vital and large sector. It is impacted by the changing needs of customers, government regulations, inflation and by many other factors that make this sector very active and dependant. Its market structure has been traditionally characterized by monopolistic competition. The main competitors on the world market are Wall Mart, Carrefour, Kroger, Royal Ahold and Home Depot.
The creation of products in retail distribution is one of the major activities. The offer changes and develops rapidly and the Product Managers of food retail companies are constantly creating new products and improving existing products to meet consumers’ needs and to face the high competition within this market.
Product Managers are Project Managers, responsible for the delivery of the products. In today’s difficult and challenging business environment, it is vital that the management of a project results in identifying risks, maximizing cost savings, minimizing time delays and improving economic return.
Read the full text at How Project Management is Applied to Marketing Through Control and Monitoring of the Evolution of New Products in the Food Retail Distribution Sector
Student at the Paris's campus of ESC LILLE in the master "Project and Programme Management", Audrey Damilaville is 22 years old.
She is graduated with a bachelor's degree in marketing from ISTEC (Business School, Paris). She participated in the organization
of a charitable golf trophy as a project manager. The funds were collected for the foundation "Philippe Chatrier" against the Alzheimer
disease. Audrey would like to orientate her carrier in the retail distribution sector were she would like to become a product manager.
Audrey can be contacted at: audreydamilaville@hotmail.com
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